The MARS, Incorporated Chocolate History Research and Investigative Studies Grant
There has long been a passion at MARS to know everything there is to know about one of the world’s most beloved foods…chocolate. In 2006, MARS turned this passion into action and commissioned a project to dig deeper into the history of chocolate…where did it come from? How did it get here? How did it impact the culture of the Americas? MARS invested extensively in research with scholars from many different disciplines around the world to better understand the journey of chocolate. The goal was sought to uncover the role of chocolate in Native American society prior to European contact, as well as in Colonial American society through present day. The research revealed remarkable insights into chocolate’s diverse impact on the culture, economics, and usages in these societies that was previously not understood. As a result, Chocolate: History, Culture, and Heritage, (Grivetti, and Shapiro; John Wiley & Sons) was published in 2009.
To further advance the historical knowledge of chocolate, MARS began developing authentic historic chocolate products based on the discoveries and conclusions from the research efforts. This led to the creation of American Heritage® Chocolate, an authentic historic chocolate recipe fashioned off an ingredient list from the 1700s. Tasting American Heritage® Chocolate gives people the opportunity to experience the flavors of chocolate as it would have tasted during the early periods of American history. The mission of the American Heritage® Chocolate brand is to pursue and share chocolate’s rich past by creating authentically historic chocolate products and experiences that allow our consumers s to enjoy learning about history while enjoying the more than 100 years of MARS chocolate making excellence.
This first publication and the creation of American Heritage® Chocolate sparked the beginning of additional research into chocolate’s rich history. MARS continues to invest in research, and in 2016, Great Moments in Chocolate History, (Shapiro; National Geographic) was published to further share this learning with the public.
MARS continues to fulfill our mission, by collaborating with researchers, historians, academics, scientists, and scholars across North America with the goal of more fully understanding the history, culture, and science associated with early chocolate making and its varied contributions to society.
We invite you to join us on our QUEST for learning!
The MARS, Inc. Chocolate History Research and Investigative Studies Grant was launched in 2013 and is designed to encourage (and inspire) research activities and communications that increase the current understanding and interpretation of chocolate from a scientific, cultural, and/or historical perspective. The scholarship process is competitive and the awards will be made based on merit as judged by a committee of experts. Educational impact will be at the forefront of this decision process.
A minimum of three one-year grants will be awarded. The winners of the Chocolate History Research and Investigative Studies Grants will be announced at the Annual Meeting of the Colonial Chocolate Society, held in early November in the NY Metropolitan area. Feedback on grant applications will be provided when the selection process is completed.
How to Apply?
All Grant applications are to be posted on the American Heritage website at http://www.americanheritagechocolate.com/home/grant and should be uploaded by September 15, 2016. Questions about the Grant Application process should be directed to Becky Schaefer at Bschaefer@elevationgroup.com.
Winners are required to attend the annual meeting of the Colonial Chocolate Society to receive their award. In addition, winners will submit a mid-year progress report after the grant has been awarded, with a year end report serving as a “summation” document to be presented at the Annual Colonial Chocolate Society meeting.
Drafts of any publications (articles, news releases, blogs, etc.) resulting from the grant must be submitted to a MARS, Inc. liaison for review prior to publication.
For any publication resulting from the MARS, Incorporated grant, the use of MARS trademarks, imagery, or reprint of a MARS publication must have the approval from a representative of MARS Incorporated.