The Annual Meeting of The Heritage Chocolate Society Agenda

Breakfast & Registration

Breakfast Buffet will be available

Meeting Kickoff and Welcome Remarks

Gail Broadright | Senior Director Premium Brands Sales, Marketing, Ecommerce, Events, and Mars Family Properties for Mars Wrigley

Kelly Lynch | Director, Brand Marketing and Media, Mars Wrigley Premium Brands

Strategic Insights for Overcoming the Three Biggest Pain Points for History Organizations in the Next Five Years

Colleen Dilenschneider | Co-Founder and Managing Member, IMPACTS Experience

Group Photo

Lunch

Lunch buffet will be available

Presentation & Demonstration: Activating Your Archives with AI

Sasha Stiles | Poet, Artist, and AI Researcher

Break

AMERICAN HERITAGE^® Hot Chocolate Bar

Research, Digital Activation, and Collaboration: Achieving Impact for the 250^th

Mia Nagawiecki | Royce R. and Kathryn M. Baker Vice President for Education and Civic Engagement, The Colonial Williamsburg Foundation

Convening Change: Teaching About the Past, Learning About Each Other 

Christopher Wilson | Director, Experience Design, National Museum of American History

Short Break Until Evening Event

The Milky Way Soiree: A Cocktail Reception

Drinks | Hors d’oeuvres | Conversation

Celebration of the 100^th Anniversary of the Milky Way Bar

Dinner On Your Own with Friends and Colleagues

Breakfast

Breakfast Buffet will be available

Meeting Kickoff, Day 1 Sizzle Reel

Kelly Lynch | Director, Brand and Experience, Mars Wrigley Premium Brands

Human Insights and Cultural Shifts Impacting Our World

Adam Conley | Regional Insights Director, North America, Mars Wrigley

Break

AMERICAN HERITAGE® Hot Chocolate Bar

Panel Discussion: Crisis Communications in an Era of Extreme Scrutiny

Moderator: Gail Broadright | Senior Director Premium Brands Sales, Marketing, Ecommerce, Events, and Mars Family Properties for Mars Wrigley

Allison Wickens | Vice President of Education, George Washington’s Mount Vernon

Matt Briney | Chief Communications Officer, Theodore Roosevelt Presidential Library

Dr. Kelley Fanto Deetz | Vice President, Collections & Public Engagement, Stratford Hall

Jessica Adelman | Senior Vice President and Chief Corporate Affairs Officer, Mars Wrigley North America

Lunch

Lunch Buffet will be Available: 12:00 pm – 1:00 pm

AMERICAN HERITAGE® Chocolate 2.0. Join us to workshop how chocolate’s story can bring history to life at YOUR location. (Optional)

12:30 pm – 1:00 pm in the Burnham Ballroom

Dave Borghesani | Chocolate Research Manager, Mars Wrigley

Gen Z Incubators for the U.S. 250th

Presentation and Workshop with Made By Us Fellows

Caroline Klibanoff | Executive Director, Made By Us

Cameron Katz | Community Engagement Manager, Made By Us

Matthew Trey Delida | Communications Associate, The Council of State Government, MBU Fellow

Justice Brown | Student, Yale University, MBU Fellow

Chase Vincent | Student, American University

Break Until Evening Events

Transportation to Mount Vernon

Evening at George Washington’s Mount Vernon Co-Sponsored by the Mount Vernon Ladies Association

Cocktail Reception

Tour of George Washington’s Mansion (optional)

Gala Experiential Dinner: The Human Story Behind America’s Culinary Heritage

Ramin Ganeshram | Chef Consultant & Historian

2024 Forrest E. Mars, Jr. Chocolate Research Grant Awards

The AMERICAN HERITAGE® Chocolate Brand Team

Transportation Back to the Washington Marriott Capitol Hill Hotel