Carol Van Den Hende

Harnessing the Power of Generative AI for a Responsible Future

Carol Van Den Hende, Mars Global Responsible AI Chair, Corporate Strategist, Marketer, Board Director, Author

Session Content

Join Mars Global Responsible AI Chair to explore the potential of Generative AI (Gen AI) and the importance of ensuring its responsible development and deployment. As you’ve likely seen, Gen AI is reshaping work, from automating content creation to personalizing user experiences and driving innovation in creative fields and beyond. Yet, this technology comes with responsibility. The talk covers how organizations can harness Gen AI’s capabilities while safeguarding against ethical risks, such as misinformation, bias, and data privacy concerns. It highlights the urgency of implementing ethical guidelines, robust frameworks, and governance to ensure AI systems are fair, explainable, and transparent.

Through real-world examples, we’ll explore how leading organizations leverage Gen AI to enhance productivity and creativity while upholding responsible AI principles. We’ll also examine key challenges, such as addressing AI’s environmental impact and mitigating the potential risks of GenAI. Attendees will be inspired to explore AI for Good, AI for All, and Responsible AI. After all, the future of AI is in human hands—our responsibility is to ensure it’s a future built on trust, accountability, and shared benefit.

Speaker Biography

Carol Van Den Hende serves on Mars Digital Technologies Leadership Team, where she chairs Mars Global Responsible Artificial Intelligence (AI) Board. An MBA with expertise in digital, marketing, strategy and insights, she has launched and turned around businesses for Mars Incorporated’s $50B, 140,000 Associate company generating more than $1.2B in value creation on multiple $1B+ portfolios around the globe. By leveraging breakthrough innovation and thinking, she’s overdelivered P&L commitments, including 75% growth for Mars China Gifting.

Carol has governed Mars $832M digital transformation to build analytics and user-centric capabilities across digital supply chain, digital demand, and core functions. While serving as Global User Centricity Head, she led her team to apply Design Thinking to multi-stakeholder issues, balancing needs across consumers, customers, and external parties. Previously, Carol served in Corporate Strategy, Insights, and Marketing for Mars, where she led competitive intelligence, market research, trends/foresight functions, and brands like TWIX®, 3MUSKETEERS®, MILKY WAY®, and DOVE® in N. America and Asia.

Carol is a purpose-driven leader who speaks at conferences, has completed her Economics of Mutuality training from Oxford’s Said School of Business and Women on Boards certification from Yale’s School of Management, served on the Board of Directors for a special-needs school, and has been named Disability Hero of the Year for her work on her Goodbye Orchid novels.