Colleen Dilenschneider

Founder and Managing Member of IMPACTS Experience

Looking Ahead: Membership Trends at History Organizations – Keynote Day 1

As history organizations look to their futures on the eve of the 250th anniversary of the founding of the United States, they face new challenges in engaging visitors – and in particular their most dedicated advocates, their members. With external expectations for personalized onsite experiences growing in tandem with internal pressure to maximize revenues and expand audiences, successfully engaging members has become increasingly important for ensuring the sustainability of history museums and historic sites. In this keynote address, Colleen Dilenschneider will explore trends surrounding membership for history organizations, from what motivates members to join to the benefits they care about most – and how changes in these preferences point towards the future of membership.

Link to Colleen’s Presentation Deck

Zooming in on Zoomers: Shifting Trends – Executive Lunch Session

What audience engagement trends are most impacting membership right now among the newest generation to reach adulthood? In this leadership session, Colleen Dilenschneider delves into the data executive leaders need to know about adult members of Gen Z and membership. What do they say are their primary membership benefits, and how do these differ from other generations? This session will help leaders understand how membership is evolving in order to further cultivate these younger adults.

Speaker Biography

Colleen Dilenschneider is the Founder and Managing Partner of IMPACTS Experience and oversees audience engagement initiatives on behalf of clients in the cultural sectors. Colleen uses data to identify and predict emerging market opportunities, and helps nonprofit organizations maintain relevance and secure their long-term financial futures by building affinity with their onsite and virtual audiences. Colleen has worked with many of the most admired and successful entities in the nonprofit realm, and currently serves as the Chair of the Board of Directors at the National Aquarium. She is the author and publisher of the popular website Know Your Own Bone, a data-informed resource for cultural organizations, and has been frequently featured as an expert resource in publications such as The Wall Street Journal and Washington Post. Colleen earned her undergraduate degree from The University of Chicago and a Master of Public Administration from the University of Southern California.