The Annual Meeting of The Heritage Chocolate Society Agenda

Presented by AMERICAN HERITAGE® Chocolate.

HCS Virtual

Wednesday, March 24, 2021

9:30am - 10:00am

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Virtual Meeting Opens

10:00am – 10:20am

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Welcome Remarks

Gail Broadright | Director Sponsorships, Family Brands and Properties, Mars Wrigley

10:20am - 10:30am

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A Word from Mrs. Jacqueline Badger Mars

10:40am – 12:10pm

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New Realities of Audience Engagement Keynote

Colleen Dilenshcneider | Chief Market Engagement Officer, IMPACTS Research & Development

12:10pm – 12:55pm

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12:55pm - 1:25pm

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Chocolate Tasting Experience

David Borghesani | Chocolate History Research Manager, Mars Wrigley

1:25pm - 1:50pm

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Made By Us Update

Caroline Klibanoff | Managing Director, Made By Us

1:50pm - 3:25pm

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Future Proofing Panel : The Big Pivot

Moderated by Gail Broadright

Patrick Madden | Executive Director, The National Archives Foundation

Geralyn Ducady | Director, Newell D. Goff Center for Education and Public Programs, Rhode Island Historical Society

Claire Haley | Special Advisor to the CEO and Media Communications Director, Atlanta History Center

Jorge Zamanillo | President & CEO, HistoryMiami

Ines Aslan | Vice President of Marketing, Communications and Visitor Experience, New-York Historical Society

3:25pm - 3:50pm

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Mars Marketing : Future Casting | 5 Key Trends for Social Media in 2021

Michael Italia | Head of Social Media and Digital Content, Mars Wrigley, North America

3:50pm - 4:00pm

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Closing Remarks

4:00pm - Open

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Private Meetings & Breakout Rooms

Available for Further Discussion and Networking Opportunities with Other Attendees

For all other inquires and questions please reach out to Chrissy Hanna

704-632-2005 or