2025

Relive the highlights and special moments from the Heritage Chocolate Society 2025 meeting.

About the Event

The Heritage Chocolate Society celebrated its 22nd annual meeting on February 19-20, 2025 in Washington DC. Established in 2003 by American history advocate Forrest E. Mars, Jr., the Heritage Chocolate Society was created to further the study of chocolate’s diverse history and its impact on culture in the Americas, both past and present. For the past 22 years, the meeting has brought compelling, noteworthy, and best-in-class speakers to inspire, connect, and equip attendees from America’s most iconic history and culture museums to make a lasting impact on their visitor experience.

This year’s meeting, The Future in Motion, focused on Engagement, Purpose and Relevance. We explored how museums can use their facilities in creative ways to gain members and serve the public. We also discussed how museums can continue to grow their power as agnostic civic centers as well as how to embrace and use the new AI revolution. Please enjoy the Grant Winner videos, Event Sizzle Reel, and Speaker Presentations as well as Photographs from the event and all its activities.



Grant Presentations

Learn how historic and cultural organizations, universities, and education services created programs, activations, and teaching opportunities through the 2024 Forrest E. Mars Jr. Chocolate Grant Awards.

Sizzle Reel

Take a look at the highlights from HCS 2025!

Watch the Sizzle Reel

Sweet Beginnings: Unwrapping St. Augustine’s Chocolate Legacy

Presented by Clarissa Carr, PhD, Research Assistant Professor, Historic Preservation Program, College of Design, Construction & Planning, and Laura Marion, Collections Coordinator, Governor’s House Library, the University of Florida

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Cheers To Chocolate: A Hands-on Class Pairing Chocolate with Wine and Whiskey, and Chocolate Passport: Explore the World Through Cacao

Presented by Kim McCann, Program Developer, Conner Prairie Museum

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Connecting the Life Stories of Cocoa with Farmers’ Market Consumers to Promote Cocoa Shell Upcycling

Presented by Chidima Ifeh, Graduate Researcher, Montana State University

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Taste of Liberty

Presented by Beth Hill, President & CEO, and Stuart Lilie, Vice President of Public History Fort Ticonderoga

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Speaker Presentations

HCS 2025 featured a compelling group of speakers. Please enjoy their presentations.

Disruptive Tech: How Today’s Breakthroughs Will Change Society, Culture—and Museums

New consumer technologies are poised to bring radical changes to every industry—including museums. David Pogue, Emmy-Winning CBS Sunday Morning Correspondent, NOVA Host & Former New York Times Columnist, presented a funny, fast-paced snapshot of what we’ll gain, what we’ll lose, and what beliefs will shift into something we’ve never seen before.

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The Future of Public History in an AI dominated World

Jason Steinhauer, Public Historian, presented insights into how public history leaders must prepare for the AI-dominated future to remain relevant to key stakeholders, to include legislators, policymakers and the public.

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Holding These Truths: Museums, Historic Sites and the Work of Civic Renewal

As the United States approaches the quarter-millennium mark, we need to provide learners of all ages with the skills and dispositions required to undertake the hard work of democracy. Sarah Jencks, Jane Kamensky, and Carrie Kotcho focused on historic sites and history museums as engines of civic capacity building and democracy renewal.

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Harnessing the Power of Generative AI for a Responsible Future

Mars Global Responsible AI Chair Carol Van Den Hende covered how organizations can harness Gen AI’s capabilities while safeguarding against ethical risks, such as misinformation, bias, and data privacy concerns. She highlighted the urgency of implementing ethical guidelines, robust frameworks, and governance to ensure AI systems are fair, explainable, and transparent.

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History is Personal: A Museum Renaissance After Two Centuries

Following years of purposeful reimagination, Virginia’s oldest museum is experiencing a renaissance—with record-setting attendance and statewide engagement. Jamie Bosket, President & CEO, Virginia Museum of History & Culture, shared how an institution-wide effort has positioned the museum for an increasingly bright future.

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A Glimpse of the Future

Elizabeth Merritt, Founding Director, Center for the Future of Museums, presented an overview of significant shifts in culture, technology, and policy that will influence museum operations in the coming decade and suggested actions museums might take in the face of these challenges.

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Made By Us Update-Engaging Youth for the 250th

Made By Us Executive Director, Caroline Klibanoff, and Youth Engagement Manager, Alex Edgar shared program updates and “need to know” information about what’s coming up for America’s 250th, as well as the top takeaways from Civic Season and Youth250, outlining the many resources available for historic sites to improve their offerings, prepare for the future and harness the creative, passionate power of young people in their area.

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Panel Discussion: History Museums & AI: A Case Study on Early Adoption

In this session, the National Archives and George Washington’s Mount Vernon, along with their technology partners and collaborators shared how they are pioneering in the AI space to reimagine permanent collections and exhibits as well as create personalized, interactive experiences for their visitors.

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Capturing Consumer Obsession-How Mars Grows Brand Relevance and Connects with Consumers Across Generations

Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America shared how leaders can help their organizations meet the changing needs of their guests, ensuring relevancy and affinity in a fractured landscape.

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