AGENDA

The Annual Meeting of the Heritage Chocolate Society

HERITAGE CHOCOLATE SOCIETY 2025
FUTURE IN MOTION

Wednesday, February 19, 2025

8:00 am

The Mayflower Hotel
East Ballroom

Breakfast & Registration

Breakfast Buffet will be available in the East Ballroom

9:00 am

The Mayflower Hotel
District Ballroom

Meeting Kickoff and Welcome Remarks

Kelly Lynch | Marketing Director, MARS WRIGLEY Premium Brands

Gail Broadright | Senior Director Premium Brands, Family Properties, Mars Snacking

 

9:15 am

The Mayflower Hotel
District Ballroom

Disruptive Tech: How Today’s Breakthroughs Will Change Society, Culture – and Museums

David Pogue | Emmy-Winning CBS This Morning Correspondent, NOVA Host, and Former NY Times Columnist

11:00 am

The Mayflower Hotel
District Ballroom

Holding These Truths: Museums, Historic Sites, and the Work of Civic Renewal

Jane Kamensky, PhD | President & CEO, Monticello, The Thomas Jefferson Foundation

Carrie Kotcho, MAT | A. James and Alice B. Clark Assistant Director for Education and Experience, National Museum of American History

Sarah Jencks | Founder of Every Museum a Civic Museum

12:15 pm

The Mayflower Hotel
East Ballroom

Lunch

Lunch Buffet will be available in the East Ballroom

1:45 pm

The Mayflower Hotel
District Ballroom

The Future of Public History in an AI-dominated World

Jason Steinhauer | Public Historian

3:15 pm

The Mayflower Hotel
District Ballroom

Harnessing the Power of Generative AI for a Responsible Future

Carol Van Den Hende | Mars Global Responsible AI Chair, Corporate Strategist, Marketer, Board Director, Author

4:30 pm

The Mayflower Hotel
District Ballroom

Made By Us Update – Engaging Youth for the 250th

Caroline Klibanoff | Executive Director, Made By Us

Alex Edgar | Youth Engagement Manager, Made By Us

5:00 pm

The Mayflower Hotel

Short Break Until Evening Event

6:30 pm

National Archives

Archives After Dark: A Sweet Evening of History & Chocolate

Cocktails | Dinner | Chocolate Activation

HERITAGE CHOCOLATE SOCIETY 2024
FUTURE IN MOTION

Thursday, February 20, 2025

7:45 am

The Mayflower Hotel
South Carolina Room

Fireside Chat with Melissa Russell and Gail Broadright
CEO Breakfast Breakout Session*

Melissa Russell | President, charity: water

Gail Broadright | Senior Director, Premium Brands, Family Properties, Mars Snacking

8:00 am

The Mayflower Hotel
Palm Court Ballroom

Breakfast

Breakfast Buffet will be available in the Palm Court Ballroom

9:00 am

The Mayflower Hotel
District Ballroom

Meeting Kickoff

Kelly Lynch | Marketing Director, MARS WRIGLEY Premium Brands

9:15 am

The Mayflower Hotel
District Ballroom

Capturing Consumer Obsession – How Mars Grows Brand Relevance and Connects with Consumers Across Generations

Gabrielle Wesley | Chief Marketing Officer, Mars Wrigley North America

10:30 am

The Mayflower Hotel
District Ballroom

A Glimpse of the Future

Elizabeth Merritt | Founding Director, Center for the Future of Museums

12:00 pm

The Mayflower Hotel
Palm Court Ballroom

Lunch

Lunch Buffet will be available in the Palm Court Ballroom

1:15 pm

The Mayflower Hotel
District Ballroom

Panel Discussion: History Museums & AI: A Case Study on Early Adoption

Gail Broadright | Moderator | Senior Director Premium Brands, Family Properties, Mars Snacking

Patrick Madden| Executive Director, National Archives

Allison Wickens | Vice President for Education, George Washington’s Mount Vernon

Rohulamin Quander | Advisor, George Washington’s Mount Vernon Plantation

Le Shaun Quander-Mosely | Advisor, George Washington’s Mount Vernon Plantation

Mike McCarthy | President, Solid Light

Stephen Platenberg | President, Cortina Productions

3:10 pm

The Mayflower Hotel
District Ballroom

History is Personal: A Museum Renaissance After Two Centuries

Jamie Bosket | President & CEO, Virginia Museum of History & Culture

4:30 pm

The Mayflower Hotel

Break Until Evening Event

6:00 pm

The Mayflower Hotel
Mezzanine

Cocktail Reception & Hors d’oeuvres

6:45 pm

The Mayflower Hotel
Palm Court Ballroom

Gala Dinner

7:45 pm

The Mayflower Hotel
Palm Court Ballroom

2025 Forrest E. Mars, Jr. Chocolate Research Grant Awards

The CEO Breakfast Breakout session is by invitation only. If you are a CEO, President, or Executive Director and have not received an invitation, you are welcome to join us.

For all other inquiries and questions please reach out to Denise Drach

Ddrach@elevationgroup.com

Explore the full event details on our Event Page!