Caroline Bader | Vice President, Category Leadership, Mars Snacking Creating Impulse Moments to Drive Conversion and Meaningful Connections in a Disruptive World With shopper behavior and checkout technologies evolving quickly, what can retailers do to maintain an engaging, effective, and profitable front end/checkout experience? This session will share insights to help guests formulate a holistic transaction-zone plan that’s optimized for their shoppers, their operational needs, and their sales growth objectives. What you’ll learn: Why hasty front end decision-making threatens conversion. How to approach front end planning to drive to the most impactful solution. A proven step-by-step process to help retail stores arrive at the optimal transaction-zone experience that meets the needs of their shoppers, consumers, and retailers. VIEW SPEAKER BIO
James Pepper Henry, President of the Kanza Heritage Society Return of the Sacred Red Rock James Pepper Henry will share the story of the rematriation of In’zhúje’wáxobe, a 28-ton red quartzite boulder sacred to the Kanza people of the Kaw Nation. The boulder was stolen and appropriated by citizens of the City of Lawrence, Kansas in 1929 as a monument to the City’s founders. Nearly a century later, a grassroots movement began to draw attention to the significance of the Stone, culminating in the honorable cooperation between Kaw Nation and the City of Lawrence to return the Sacred Red Rock to Kaw Nation. James will share the journey leading up to the return and relocation of In’zhúje’wáxobe to Allegawaho Memorial Heritage Park in Council Grove, Kansas, marking a new era of reconciliation between the City and Kaw Nation. VIEW SPEAKER BIO
